Tens of millions of eyes worldwide fixated on Pont Neuf Bridge in Paris as tradition guru and music legend Pharrell Williams debuted his trend assortment as inventive director of Louis Vuitton menswear on June 20. The brilliant colours, distinctive supplies, meticulous consideration to element and charismatic aptitude for “LVovers” marked a brand new period for the model.
Williams revolutionized streetwear as one of the prolific popular culture icons throughout 20 years. Streetwear wouldn’t be the place it’s at the moment with out his shoe model Ice Cream, affiliation with Bape and work with Billionaire Boys Membership.
Nonetheless, many had been skeptical of Williams succeeding legendary Louis Vuitton designer Virgil Abloh after his surprising passing, particularly as a result of Williams lacks formal coaching in trend design. However Williams introduced a breath of contemporary air together with his “LVovers” assortment impressed by the slogan of his dwelling state, “Virginia is for lovers.”
The gathering showcased squares on squares on squares. Louis Vuitton’s iconic “Damier” checkered sample, generally seen on traditional two-tone brown LV baggage, was central to most seems to be. To modernize the sample, the gathering featured a digitized camouflage; this “damoflauge” appeared on varied items firstly of the runway showcase.
The Damier sample was a set staple on two-piece ensembles, coats, baggage and equipment in purple, yellow and purple colours. Williams’ character shined via as the gathering revitalized traditional LV fixtures with coloration, class and swag. Nevertheless, the continuous use of the sq. sample was lackluster and repetitive, making the gathering really feel like one large multi-colored chessboard.
To additional revitalize LV classics, Williams made a concerted effort to evolve the model’s most iconic merchandise. With colourful Damier patterns throughout many equipment, one of many baggage’ most shocking modifications was a tender, plush leather-based as an alternative of the acquainted stiff selection. Nestled within the fashions’ arms, the velvety baggage morphed into new shapes and oozed luxurious. The gathering additionally displayed backpacks, child bag keychains, cross-body baggage and trunks with the identical damier and damoflauge prospers.
The experimentation with supplies didn’t cease at baggage; Williams additionally took leather-based to new heights. Connecting again to Williams’ streetwear roots, the repertoire featured leather-based rugby shirts and full alligator pores and skin jackets. One of many night time’s greatest seems to be was a grey tracksuit lined with pearls and matching sun shades hooked up to a crown of pearls. The distinction between the luxurious gems and the informal tracksuit was a refreshing juxtaposition. Guiding LV’s conventional designs in a sublime streetwear course creates a extra real and accessible opulence that buyers will love.
Louis Vuitton’s Menswear 2024 Spring/Summer season present proudly displayed vibrant Damier patterns, luxurious supplies and detailed equipment. Whereas some decisions felt repetitive, the detail-oriented assortment marks a step in the best course as Pharrell Williams seeks to place Louis Vuitton as a frontrunner in popular culture and trend.
4 squares out of 5